The history of promotion in pharmaceutical market: practical cases
ZOOM PLATFORM . ENGLISH LANGUAGE
This webinar with Dr. Hala Nubani aims to familiarize the pharmacists all levels, about the development of drug promotion and the marketing of pharmaceutical products, what impact does pharmaceutical promotion have on pharmaceutical market, how does it affect the overall sales , and we will give a practical cases and examples on this issue.
By the end of this webinar the participants will able to :
1. Be familiarize with the history of drug promotion
2. Familiarize what impact does pharmaceutical promotion have on attitudes and knowledge
3. Reported use of promotion as a source of information in adopting new medicines.
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