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  • 8 Days
  • 7 Activities
  • $600 / $600

How to enter the Russian pharmaceutical market

  • 20 Oct Wednesday
  • 1:00 AM GMT+4
  • Buy

  • For Pharmacists
  • Soft skills

Topics

How to enter the Russian pharmaceutical market

 Everything you need to know about  one of the most attractive markets covering the population of 146 million people with an expert of 16 years of experience on it.

Speaker:

Elena Vatutina

Serial enterpreneur, 16 years of experience in Russian and CIS pharmaceutical market, Awarded as “Enterpreneur of the year-2020” by EY-Russia, manages the PharmTech company listed in the ranking of TOP 10 the most succesfull solutions for healthcare by RBK magazine

The Russian pharmaceutical market seems to be extremely attractive on one hand, but so suspicious on another. The value of it has a positive trend of growth, it has increased to $600bn yearly, but the regulation and local healthcare policies seems to be confusing for those who work in Europe, US, Middle eastern markets.

This course will go as a confidential talk that will cover pharmaceuticals, distributions and rating of pharmacy chains in Russia. We will discuss  gaps and  differences between markets and humans' behaviour towards their health, speak about what is the air for the commercial segment of pharma and how the government stimulates it, point out the challenges that the market is facing and the opportunities it gives, study real cases of success/failures and explain why it happened

Market induction
The regulation and registration’s preparation
Pharmaceutical companies, market condition and segmentation
Distributors, pharmacies and chains
Hospital segments in Russia
Most common technologies in the market and how to use them for best optimization
Case study
Introduction

The Russian pharmaceutical market seems to be extremely attractive on one hand, but so suspicious on another. The value of it has a positive trend of growth, it has increased to $600bn yearly, but the regulation and local healthcare policies seems to be confusing for those who work in Europe, US, Middle eastern markets.

Target audience

  • Pharmaceutical producers
  • Pharmacists
  • Pharmcompanies 

Objectives

By the end of this course you will:

  • Understand the structure of the Russian pharmaceutical market, it's volume and potential
  • Determine the key players among pharmaceutical companies, distributors, pharmacy chains and clinics
  • Understand their main interests and the connections inside the market
  • Understand the role of the local insurance system 
  • Verify good and bad market strategies and why huge wholesalers are not the best choice while you re doing product launch
  • Study the keys of the registration procedure, local schemes and requirements for clinical studies 
  • Know which medicines, regulation of drugs, dietary supplements, medical devices, cosmetics and medical procedures, have been the most successful and needed of all time
  • Face the cases of typical mistakes of companies in the market, how to avoid them 
  • Appreciate how the industry has evolved and how it is adapting to the man issues

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What is technical requirements for participation in the webinar?
Only registered users can participate in the courses and webinars. Please, notice, that your email address must be confirmed. In addition to this:

— The Zoom app downloaded on your device;

— Your personal account in Zoom;

— Your authorization in Zoom (that means that before any course starts, you have to enter your email address and password here https://zoom.us/signin)

— Internet-enabled device: PC, laptop, tablet;

— Internet connection speed of 1024 Kbps;

— The presence of speakers and / or headphones on the device;

— The recommended browser is Google Chrome;

— To participate from a mobile device, you need to download the application:
What if I experience a technical difficulty?
In case of any difficulties, feel free to contact us via this email address [email protected] of the Telegram chat https://bit.ly/3ixpIYT

We will help you to submit an application for the course. Please, ask us a question!

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